Mass. Brew Bros are blogging about how American Craft Brands (ACB) is creating new paths to market, new technology platforms designed for craft beer and new strategies for selling and delivering product throughout the U.S.

In this informative piece, they highlight how ACB is providing a digital online marketplace that works within the existing three tier system to help brewers, distributors and retailers expand into new markets while allowing breweries and retailers to manage their accounts just as they always have.

Read what some of our early customers are saying about the industry as well as ACB's partnership with Milserv ACD Corp., a majority-veteran owned benefit corporation that will deliver for self-distributing breweries throughout the state.

I was recently talking to a brewer at a guild event explaining how our software platform works and we started discussing kegs. He said 6 months ago they had 64 and now they were down to 16. They had somehow lost track of 48 kegs worth close to $5000! 

Traditional beer distributors find themselves at a crossroads. As brewers proliferate and inventories of beer build, consumers become ever more promiscuous. The result is that brewers find ways to go-to-market without distributors using new technologies that promise to dramatically change how sales and distribution happen. Distributors are realizing that this is not like the ‘old days’.

In our first video, we wanted to show craft beer retailers a new, more efficient way for them to order the brands they want. Our software platform is easy to use and provides the licensed retail account with the ability to control the order placement and select from several delivery options, giving them better control over their inventory. We chose a great team from wizMotions to create a whiteboard animation to tell the story.  Hope you enjoy the first of a series of videos we will place on our site. Cheers!